There’s something undeniably powerful about a well-tailored suit. Not because of the label stitched inside, or the price tag — but because it fits you and only you. It’s sharp where it should be sharp, soft where it should drape, and speaks before you ever say a word.
At New David Jone Fashion in Patong, we believe true tailoring is an art. It’s a quiet craft that’s been passed through generations. While some shops focus only on speed or cheapness, we’ve always chosen another path: tailoring that’s personal, patient, and precise.
A great tailor listens more than he talks. He watches how you stand, asks questions about your life, and picks up details others would overlook. That’s what separates a quick fix from a custom experience.
What Makes a Great Suit? Key Elements That Matter
A tailored suit isn’t just “better than off-the-rack” — it’s built differently. To understand its value, you need to look at the ingredients and the method.
The Cut: Modern vs Classic Styles
The cut defines the overall silhouette — slim, regular, or traditional. In our Phuket shop, many visitors prefer a hybrid: a modern cut that’s sharp but breathable, perfect for movement and tropical weather.
A good cut makes you look taller, sharper, and more confident — without trying.
Canvas vs Fused Construction
We offer both options, but we always explain the difference.
- Canvas: Hand-sewn into the chest and lapel. It breathes, lasts longer, and molds to your body over time.
- Fused: A faster method where the interlining is glued. Cheaper and quicker, but it can bubble with age.
At New David Jone, many clients start with fused, and later upgrade to canvas once they feel the difference.
Shoulders, Sleeves & Drape
- Shoulders: Structured for formality, or natural for relaxed fits.
- Sleeves: Should allow movement without sagging.
- Drape: The flow of the fabric — when done right, it looks effortless.
You don’t need to know tailoring lingo. You just need to feel good wearing it. That’s our job — to handle the rest.
Understanding Tailoring Fabrics
Fabrics are the soul of a suit. They influence not only how a suit looks, but how it breathes, folds, and lives with you. Whether you’re here in Phuket’s warmth or planning a winter outfit for Europe, your fabric choice will define your experience.
At New David Jone Fashion, we walk every client through a tactile experience — you touch, feel, compare, and get real advice on what works best for your needs.
Wool: Versatile and Year-Round
Wool is the king of suit fabrics. Why?
- It breathes well
- It drapes naturally
- It resists wrinkles
We use high-twist wool for warm-weather suiting, perfect for clients traveling between climates. If you want just one “go-to” custom suit, start here.
Linen: The Go-To for Tropical Elegance
Linen has become a favorite here in Phuket — especially among walk-in clients who want a polished look that feels cool and breezy.
- Lightweight and airy
- Beautiful texture
- Ideal for smart-casual and relaxed suiting
Yes, it wrinkles — but intentionally so. Linen has character, and it tells a story.
Silk, Cashmere & Blends
For those looking to elevate their wardrobe with something truly refined:
- Silk blends: Subtle sheen, lightweight luxury
- Cashmere blends: Warm, soft, and used for premium jackets or outerwear
- Wool-silk or linen-silk: The best of both worlds
These are excellent for wedding outfits or formal events, when you want something a little extra.
Sharkskin, Mohair, and Other Specialty Options
We love introducing clients to exotic or lesser-known fabrics:
- Sharkskin: Sleek and shiny under the light, excellent for evening wear
- Mohair: Lightweight, crisp, and ideal for heat-resistance
- Tropical wool: Specifically woven to feel lighter in humid conditions
Our fabric shelves are always stocked with globally sourced cloths — and we’ll help you find the one that works for your purpose, not just the trend.

Close-up of premium fabric quality and craftsmanship – luxury materials used for custom suits and formal wear at New David Jone Fashion
Choosing the Right Fabric for Your Climate
Tourists often ask: “Will this suit work at home?” And our answer depends on where “home” is.
- For Phuket and hot climates: Linen, tropical wool, cotton blends
- For cooler or formal climates: High-twist wool, wool-cashmere, heavier blends
- For versatility: Lightweight wool suits in neutral tones work almost anywhere
Our promise is to help you leave with something you’ll wear — not just something that looks good on a mannequin.
The Custom Tailoring Process at New David Jone Fashion
We’re not a tourist trap shop. We’re a custom tailor who treats each visitor with care, clarity, and comfort.
Here’s how we do it:

Expert style consultation with master tailor Johnny at New David Jone Fashion – personalized fabric selection and design planning for custom suits in Patong, Phuket
Step 1: Consultation & Style Planning
No rush. You’ll sit down with Johnny or one of our stylists. We’ll talk about what you want, what you dislike, and what kind of statement you want your clothing to make.
Bring a photo, a Pinterest board, or just your curiosity — we’ll guide the rest.

Expert suit fitting and adjustment process at New David Jone Fashion – personalized tailoring service ensuring perfect fit for every custom suit in Phuket
Step 2: Fabric Selection
We’ll show you what’s available, explain the difference between qualities, and help you make an informed decision. We never upsell — we recommend.

Professional measuring tape and pattern work – meticulous attention to detail in custom suit creation at New David Jone Fashion Phuket
Step 3: Measurement & Drafting
Every piece is made from scratch. We take detailed measurements — more than just waist and chest. Posture, shoulder slope, and even arm twist are considered.

Professional ladies dress fitting and consultation at New David Jone Fashion – expert women’s tailoring for custom dresses, suits and formal wear in Phuket
Step 4: First Fitting
After 24–48 hours, we’ll call you in for a fitting. It’s your first chance to try on the structure and feel how the suit sits.
We listen to your feedback — even if it’s small. “Can we loosen the waist slightly?” — of course. That’s what tailoring is all about.
Step 5: Final Adjustments & Pickup
Once you’re happy, we finish the details. You pick up your final suit or dress — or we deliver it to your hotel. Simple, comfortable, personal.
Tailoring for Women: More Than Just a Men’s Cut
We believe women’s tailoring deserves the same attention and detail as men’s. That’s why we offer:
- Custom-fit power suits
- Fitted office dresses
- Light tailored blazers
- Smart casual two-pieces
Our approach is based on your body, your style, and your comfort. It’s not about shrinking a men’s cut — it’s about celebrating your form.
Tailored vs Made-to-Measure vs Off-the-Rack
Let’s be honest: most people don’t know the difference. Here’s the truth:
Type
|
Fit
|
Construction
|
Cost
|
Off-the-rack
|
Standard sizes
|
Pre-made
|
$
|
Made-to-measure
|
Adjusted pattern
|
Partially custom
|
$$
|
Tailored / Bespoke
|
Built from scratch
|
Fully custom
|
$$$
|
At New David Jone, we do both made-to-measure and full custom. And we’ll tell you honestly which one fits your needs and budget best.

Wide variety of premium fabrics and colors for custom tailoring – expert fabric consultation at New David Jone Fashion tailor Phuket
How to Identify a High-Quality Tailored Suit
You don’t need to be a fashion expert to spot a great suit. Here are a few easy markers that even a first-timer can rely on:
- Symmetry: The suit hangs evenly. The shoulders are clean, and lapels lay flat.
- Stitching: Look for hand-finished details, like pick stitching on the lapel.
- Buttonholes: Functional sleeve buttonholes (called “surgeon’s cuffs”) are a great sign.
- Movement: When you move, the suit should follow you — not restrict or bunch.
- Lining: A quality lining breathes and stays smooth, even in hot weather.
And here’s the most important test:
Do you feel like yourself, only better?
If yes — you’ve found a great suit.

New David Jone Fashion tailor shop located in Patong Otop, Phuket – easily accessible custom tailoring with premium suits, shirts and formal wear displays
Expert Advice from Johnny
“I don’t want you to just look good — I want you to feel like you belong in every room you walk into. That’s what tailoring is about. When it fits right, your posture changes. Your mindset changes.”
— Johnny, Founder of New David Jone Fashion
Johnny’s approach is deeply personal. He doesn’t sell styles — he listens, adjusts, and guides people toward choices that make them feel proud, comfortable, and strong.
He’s often heard saying,
“It’s your suit, not mine. I just help bring it to life.”
Why Clients Keep Coming Back
Over the years, we’ve tailored outfits for:
- Newlyweds visiting Phuket on honeymoon
- Business travelers prepping for a key conference
- Tourists who didn’t plan on buying a suit — but changed their minds after the first fitting
- Returning customers who reorder from Europe, Australia, and beyond
It’s not just the craftsmanship. It’s the trust, the honesty, and the feeling of being heard.
Frequently Asked Questions
How long does tailoring take in Phuket?
Most of our outfits are ready in 3–5 days, depending on your travel plans. Express options are also available.
What if I need extra adjustments?
No problem. We always schedule fittings to make sure you’re 100% happy before you leave.
Can women get custom suits too?
Absolutely. We tailor both dresses and suits for women — from casual styles to formal wear.
Is it worth getting a suit made in Phuket?
Definitely — you get high-quality materials and expert craftsmanship at better prices than most cities overseas.
Can I reorder after I leave Phuket?
Yes. We save your measurements securely and can ship worldwide upon request.
What fabrics are best for Thailand’s climate?
Linen, cotton, and lightweight wool blends are ideal. We also offer tropical wool and wrinkle-resistant fabrics.
Ready to Craft Your Perfect Suit?
If you’re planning a trip to Phuket — whether it’s for vacation, a wedding, or work — come see us in Patong. You don’t need a reason to look your best. You just need time for one great fitting.
Walk in and receive 20% off your custom suit or dress — no booking required.
Johnny and the team are ready when you are.